Cotswold Outdoor

Cotswold Outdoor Group is the largest outdoor retailer in the UK, comprising of the well-known brands Cotswold Outdoor, Snow+Rock and Runners Need, each with its own niche and identity.

As part of the Studio team, I was responsible for designing, animating, coding and producing artwork for seasonal and promotional campaigns across websites, email, social media, in-store digital screens and POS materials for all three fascias.

I created engaging, user-focused assets that aligned with brand guidelines and business objectives, collaborating closely with marketing, content and e-comm teams to deliver effective campaign assets. I also contributed to the development of campaign creative cribs, helping to shape the visual direction and ensure consistency across all touchpoints, while maintaining high standards of brand execution to support customer acquisition, retention and engagement.