Snow & Rock

2020-2026

Cotswold Outdoor Group is the largest outdoor retailer in the UK, comprising of the well-known brands Cotswold Outdoor, Snow+Rock and Runners Need, each with its own niche and identity.

As part of the Studio team, I was responsible for designing, animating, coding and producing artwork for brand and tactical campaigns across websites, email marketing, social media, in-store digital screens and POS materials for all the three fascias.

I created visually engaging, user-focused assets that aligned with brand guidelines and business objectives, collaborating closely with marketing, content and e-commerce teams to deliver effective campaign assets across all touchpoints. I also contributed to the development of campaign creative cribs, helping to shape the visual direction and ensure consistency across seasonal and promotional campaigns, while maintaining high standards of brand execution to support customer acquisition, retention and engagement.